Colette x H&M


Parisian concept store Colette announced 3 weeks ago it would close its doors on December 20. Like everybody else, I was of course surprised, but I didn’t quite get the disproportionate responses. Sad emojis, broken hearts, love letters and even few RIP followed the announcement on social medias.

Even if it was Karl Lagerfeld’s favorite shop, I believe the decision was due to the fact the temple of cool was not selling enough.